Email & SMS Activation Flows
Welcome, offer, re-engagement, and cart recovery sequences built in Klaviyo — activated within 72h of campaign close. The highest-leverage window in your funnel.
Why most brands get this wrong.
The critical engagement window
Subscribers are most likely to open emails and buy in the first 72 hours after campaign sign-up. Most brands wait a week before sending the first email.
Welcome open rates missed
Welcome emails get 4x the open rate of regular newsletters, yet most welcome flows are a single generic template with a code.
Blended return on email spend
Email yields the highest ROI of any digital channel ($42 per $1 spent), but lists generated from giveaways are often left un-nurtured.
How we execute it.
Klaviyo Sync & Warmup
Establish database connections between landing pages and Klaviyo. Configure domain credentials and sending limits to safeguard inbox deliverability.
Behavioral Split Mapping
Design logical flow branches based on subscriber actions: dynamic flows for high-open cohorts, discount structures for non-purchasers, SMS integrations for mobile.
Copywriting & Styling
Develop multi-stage copy maps aligned with the brand's voice, creating high-click layouts with visible callouts and responsive grids.
Flow Testing & Integration
Activate preview test campaigns. Verify dynamic variables (first name, entry coupon codes) and confirm delivery across standard mail programs.
Monitoring & Optimization
A/B test subject lines, body layout variables, and sending delays to optimize click rates and revenue per recipient metrics.
Every deliverable, defined.
Flow Logic Maps
Visual blueprint mapping out the triggers, split criteria, delays, SMS integrations, and goal conversions across all welcome sequences.
Klaviyo Integration Setup
Inbox deliverability configurations (DKIM, SPF records, custom tracking domains) set up to verify list hygiene.
Copy-Optimized Email Layouts
6–8 high-converting email templates built directly in Klaviyo, optimized for dark mode and mobile-responsive screens.
Dynamic Coupon Integration
Automation triggers to distribute unique, time-sensitive checkout coupon codes synced directly with Shopify.
SMS Strategy Campaign
2–3 text message touchpoints integrated into welcome flows to capture high-intent mobile users.
Revenue Analytics Dashboard
Live tracking metric boards inside Klaviyo mapping open rates, CTRs, revenue per recipient, and list unsubscribe ratios.
What the data says.
| Metric | Our Campaigns | Industry Average | Improvement |
|---|---|---|---|
| Revenue Per Recipient | $3–$18 avg | $0.80–$1.20 standard lists | ↑ 3–15× |
| Welcome Open Rate | 38–46% avg | 21.3% industry baseline | ↑ 80–115% |
| Welcome Click Rate | 5.8–8.4% avg | 2.1% industry baseline | ↑ 2.5–4× |
| Flow Placed Order CVR | 8–15% avg | 1.5–2.5% unoptimized flows | ↑ 4–6× |
| Spam Complaint Ratio | < 0.08% avg | 0.15% threshold limits | ↓ 50% |
Services that compound this one.
Audience Acquisition Campaigns
Multiply campaign reach by repurposing creator assets into multiple hooks.
Retargeting Infrastructure
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Performance Dashboards
Multiply campaign reach by repurposing creator assets into multiple hooks.
Ready to Add Email Activation?
30-minute strategy call. We will assess your current setup and model what this service could deliver for your specific category.