Everything you need
to understand the system.

Three things: infrastructure, creator selection, and activation. Most brands can technically run a campaign. What's harder: sourcing creators whose audiences are genuinely aligned to your ICP, building an entry funnel that converts at 70–84% instead of 45%, configuring proper attribution, and deploying a post-campaign email flow. The full system is what we provide — and it's the difference between a one-time event and a repeatable acquisition channel.

No. Creator Sourcing and relationship management is a core part of most engagements. We maintain an active network and sourcing process for vetting new creators based on your specific ICP. If you have existing relationships, we'll evaluate them against our vetting criteria and fold them in — often reducing time and cost.

2–4 weeks from kick-off to campaign live. Full cycle including post-campaign activation is 4–8 weeks. Week 1–2: strategy and creator Sourcing. Week 2–3: funnel, pixel, and tracking build. Week 3–4: creator brief and launch coordination. Expedited timelines (7–10 days) are possible for brands with existing creator relationships.

It depends on your goal and stage. For brands entering the channel: Audience Acquisition Campaigns. For brands wanting to convert and activate: add Retargeting + Email Flows. For brands scaling: add Creator Media Buying + UGC Pipeline. The best way to find out is a 30-minute strategy call — we'll map the right services to your specific situation.

Yes. Our B2B ICP Lead Distribution service is specifically built for SaaS companies, agencies, and B2B service businesses. The mechanics differ from consumer acquisition campaigns, but the principles are the same: precise audience targeting, content distribution, and lead qualification before handoff to sales.

Content distribution: Instagram Reels, TikTok, YouTube Shorts. Paid retargeting: Meta Ads and Google Ads. Email flows: Klaviyo (primary), Mailchimp, ActiveCampaign. eCommerce tracking: Shopify + GA4. CRM (B2B): HubSpot, Salesforce, Pipedrive.

Category and offer are the primary variables. Benchmarks from our campaigns: Health/beauty: $0.65–$1.20 · Fashion: $0.80–$1.40 · Food/beverage: $0.90–$1.60 · Consumer apps: $0.80–$1.80 · B2B/SaaS: $2–$5. We model a CPL estimate for your specific category during the strategy call before any engagement begins.

Volume is a vanity metric for us. We measure: email engagement rate in first 72 hours (open + click as quality proxy), entry completion depth (multi-step completions signal higher intent), time-to-purchase velocity, email deliverability (bounce and spam rate), and retargeting conversion rate. Every post-campaign report includes an audience quality score, not just an entry count.

Honest answer: it depends. Portfolio benchmarks: CPL $0.80–$1.80 in most DTC categories · Email capture rate 65–84% with optimised funnels · 30-day buyer conversion 8–15% with active flows · Retargeting ROAS 4×–12× on campaign audiences · Timeline to first results: 3–5 weeks from kick-off. We'll model specific estimates for your category on the strategy call.

For qualified brands with existing conversion infrastructure, yes. Performance models (pay-per-lead, revenue-share, or hybrid retainer + performance) are available. Qualification criteria: existing pixel and tracking, defined ICP criteria, operational capacity to handle inbound leads/orders, and at least one prior campaign with attributable conversion data. This is discussed during the strategy call.

Our Audience Launch package is the entry point. We don't run single tactics without supporting infrastructure — that's how brands end up with cold lists and no ROI. If you're not ready for a full engagement, our Resources section has frameworks and benchmarks to help you understand the channel before investing.

We operate on four models: Retainer (monthly management), Campaign-based (one-time scope), Performance-based (pay per lead/outcome, for qualified brands), and Hybrid (base + performance bonus). The right model depends on your stage and infrastructure. We'll recommend one on the strategy call.