We started as performance marketers.
We built this because paid ads weren't enough.
Meta CPMs went up 94% in five years. iOS 14 destroyed targeting precision. Creative fatigue turned winning ad sets into money pits. We had to find a better system.
“What if instead of fighting an increasingly expensive attention auction, we borrowed attention from creators who already had it — and built an owned acquisition system on top of it?”
The old acquisition playbook has a ceiling.
In 2022, the average DTC brand was spending $38 to acquire a customer via paid social — up from $9 in 2019. That's a 322% increase in four years while conversion rates stayed largely flat.
At the same time, the creator economy was producing a different result. Micro and mid-tier creators were driving $5.78 in revenue for every dollar invested — with audiences who trusted their recommendations at rates no ad creative could match.
The gap between those two realities was a system problem, not a channel problem. Brands that tried creator marketing ran one-off campaigns with no backend, no tracking, and no follow-up. They acquired entries, not audiences. We built the system to close that gap.
We came from direct-response paid media, growth marketing, email automation, and data analytics. We knew exactly what infrastructure was missing. So we built it.
Up from $9 in 2019 — a 322% increase in five years while conversion rates stayed flat.
The cost of reaching the same audience on paid social has nearly doubled. And it keeps climbing.
iOS 14 eliminated over a third of ad targeting capability. Attribution is broken for most brands.
Performance marketers who understand creators.
We're a focused team of acquisition strategists, creative operators, email marketers, and performance tracking specialists who work at the intersection of creator distribution and measurable ROI.
We're not a social media management company. We're not an influencer PR firm tracking impressions. We're not a generic giveaway platform that hands you a spreadsheet.
We are a creator-led performance acquisition partner — and we only measure success in CPL, CAC, and conversion rates.
Three principles that drive every campaign.
Attention is the asset. Activation is the work.
Getting eyes on your brand through a creator is achievable and increasingly affordable. What's rare is the backend infrastructure — the retargeting, the welcome flows, the audience intelligence — that converts that attention into revenue.
Data should drive every creative decision.
Which creators actually move product? What entry hook drives the highest-quality leads? Which audience segments convert within 30 days versus 90? We measure everything because we can A/B test and optimize everything.
Owned audiences are your most durable asset.
Ad platforms rent you attention and can revoke it overnight. Algorithms change without warning. A growing email list, a segmented retargeting audience, a warm pool of repeat buyers — those belong to you.
The creator economy by the numbers.
The creator economy is expanding. Brands building creator acquisition infrastructure now are building structural advantages that compound.
Up from $16.4B in 2022 — 46% growth in two years. Projected to reach $32.5B by 2025.
But only 36% measure conversion outcomes. The gap between usage and measurement is where we operate.
The brands building creator acquisition infrastructure now have structural advantages that compound.
Brands with structured creator performance systems vs those running ad-hoc campaigns.
Ready to Acquire?
We'll model your CPL for your specific category, assess your current stack, and map the exact system for your stage. No deck. No obligation.