Add-on 04

Performance Dashboards

Business Dashboards across Meta Ads, Google Ads, Klaviyo, Shopify, and GA4. CPL, CAC, creator ROI, and funnel conversion — all in one view. Saves 6–12 hours of manual reporting weekly.

Business Intelligence
Success of the Campaign
API connectors setup
Live metric tracking
Cross-platform sync
Automated reporting flows
The Problem We Solve

Why most brands get this wrong.

12h

Weekly manual reporting drag

SaaS marketing teams spend up to a full day each week copy-pasting numbers from different dashboards into sheets.

SaaS Agency benchmarks, 2024
40%

Of ad attribution data mismatched

Meta, Google, and GA4 report different conversion counts. Brands operate without a single, verified source of truth.

Attribution Audit study, 2024
7 days

Delay on campaign insights

Most brands analyze performance post-campaign, making decisions when it is too late to adjust budgets or creators.

Marketing Ops Report, 2024
Our Approach

How we execute it.

01

API Schema Definition

Identify critical metrics: blended CPL, creator-level ROI, landing page conversion rates, Klaviyo flow revenue, and CAC limits.

Metric tracking dashboard schema locked
02

Connector Sync Build

Establish database connections to Meta Ads, Google Ads, GA4, Shopify, and Klaviyo APIs to compile data streams.

Data pipelines active and testing
03

Attribution Model Setup

Apply first-click, last-click, and linear attribution rules to reconcile reporting discrepancies across networks.

Attribution model locked
04

Visualization Design

Build clean, high-contrast dashboards with charts and progress trackers for quick review.

Dashboard layout finalized and reviewed
05

Automated Alert Setup

Configure Slack/Email alerts for key milestones (underperforming CPL thresholds, budget limits, scaling signals).

API tracking system complete
What's Included

Every deliverable, defined.

Data Integration Mapping

Documentation detailing API connections, data schemas, update schedules, and credential structures for all integrations.

Unified Marketing Dashboard

Live dashboard displaying blended CAC, marketing efficiency ratio (MER), active spend, and channel-by-channel conversions.

Creator ROI Tracker

Real-time performance board tracking signups, CPL, click rates, and welcome flow conversions by creator.

Funnel Attribution Engine

attributive sync engine reconciling Google Analytics, shopify logs, and pixel events for accurate reporting.

Automated Reporting Alerts

Slack and email triggers to alert your team of scaling opportunities or budget anomalies instantly.

Marketing Ops Playbook

Training manual outlining dashboard usage, metric definitions, and optimization guidelines for your team.

Benchmarks

What the data says.

MetricOur CampaignsIndustry AverageImprovement
Manual Reporting Time Saved6–12 hours/week0 hours (manual sheets)↑ 100% efficiency
Attribution Data Match95% reconciliation55% discrepancies↑ 72%
Actionable Insight SpeedReal-time / Instant7–14 days post-campaign↑ 10× faster
Marketing Efficiency Ratio (MER)+15% optimizationFlat marketing MER avg↑ 15%
Slack Alert Latency< 5 minutes delayNo alert monitoring setup↓ 95% delay
Get Started

Ready to Add Dashboards?

30-minute strategy call. We will assess your current setup and model what this service could deliver for your specific category.

No pitch deck · just strategy
CPL estimate for your category included
Response within 1 business day