Driving 1st-Party Data Growth:
Situation: How a 1,000+ Store Hardware Retailer Segmented 83,000+ In-Store Customers for High-ROI Marketing
Approach: Scaling a year-round, multi-sponsor giveaway framework to transform anonymous foot traffic into enriched, highly targeted customer profiles.
Key insight: Implemented seamless offline-to-online entry points (via custom QR codes at checkout, in-store displays, and digital receipts) across all 1,000+ Canadian locations.