Audience Acquisition Campaigns
Creator-led campaigns with full entry funnel, pixel attribution, and post-campaign activation built before a single lead is collected. Not just volume — qualified audiences that convert.
Why most brands get this wrong.
Meta CPM increase since 2019
The cost of reaching the same audience on paid social has nearly doubled in five years — and it keeps climbing quarterly.
Ad targeting precision lost
iOS 14 removed over a third of ad targeting capability overnight. Most brands are still running attribution-blind.
Avg. DTC customer acquisition cost
Up from $9 in 2019. A 322% increase in five years while conversion rates stayed largely flat.
How we execute it.
ICP & Creator Architecture
Define your ideal audience in precise terms: demographics, psychographics, purchase intent signals, and creator content alignment. We select creators based on audience composition — not follower count.
Full Funnel Build
Landing page, multi-step entry flow, Meta Pixel + Conversions API, GA4, UTM tagging, and audience segmentation — all built and QA'd before campaign goes live. No shortcuts.
Creator Briefing & Coordination
Detailed creative briefs, talking points, and FTC-compliant disclosure guidelines delivered to every creator. We manage all coordination, content review, and posting logistics.
Campaign Launch & Live Management
Daily performance monitoring, CPL tracking, entry quality checks, and real-time creator performance scoring. Underperformers are flagged and scaled down mid-campaign — not after.
Post-Campaign Activation
Winner coordination, retargeting audience build, email flow activation, and intelligence report delivered within 7 days of campaign close.
Every deliverable, defined.
Campaign Strategy Brief
Documented ICP criteria, platform selection, creator requirements, entry mechanic, funnel structure, and activation plan. Approved before any creative work begins.
Creator Sourcing Report
Scored shortlist of 5–10 creator candidates with audience data, engagement quality metrics, CPL estimates, and our recommendation for each.
Entry Landing Page
Optimised multi-step entry funnel — designed, built, and tested. Mobile-first, fast-loading, with clear value proposition and friction-reducing copy.
Pixel & Attribution Setup
Meta Pixel, Conversions API (server-side), GA4 event tracking, UTM parameter framework, and audience segmentation ready on day one.
Creator Management
Brief delivery, content review, posting coordination, compliance check, and performance monitoring for every creator throughout the campaign.
Post-Campaign Report
Creator-level ROI, entry volume and quality by source, CPL breakdown, email engagement benchmarks, retargeting audience sizes, and optimisation roadmap for campaign two.
What the data says.
| Metric | Our Campaigns | Industry Average | Improvement |
|---|---|---|---|
| Cost Per Lead | $0.80–$1.50 | $3.80–$6.20 (Meta Lead Ads) | ↓ 60–80% |
| Email Capture Rate | 78–84% | 42–48% (unoptimised funnels) | ↑ 70%+ |
| Audience Quality Score | 7.2–8.6 / 10 | 4.1–5.3 / 10 (unfiltered) | ↑ 65% |
| 30-Day Buyer Conversion | 8–15% | 2–4% (cold list avg) | ↑ 3–5× |
| Post-Campaign Email Open | 34–42% | 21.3% (industry avg) | ↑ 60–100% |
Services that compound this one.
Content Distribution Engine
Multiply campaign reach by repurposing creator assets into multiple hooks.
Retargeting Infrastructure
Multiply campaign reach by repurposing creator assets into multiple hooks.
Email & SMS Activation Flows
Multiply campaign reach by repurposing creator assets into multiple hooks.
Ready to Add Audience Acquisition?
30-minute strategy call. We will assess your current setup and model what this service could deliver for your specific category.