Content Distribution Engine
One creator video becomes 15+ short-form assets distributed across TikTok, Instagram Reels, and YouTube Shorts. Hook-optimised, platform-native, and fully managed.
Why most brands get this wrong.
Content half-life on social
The average organic reach of a social post declines by 70% within 24 hours. Most creator content is dead within a day of posting.
Of potential reach never realised
Without a distribution system, 90% of the reach value in any creator video goes unrealised. You're paying for one post, not a campaign.
Of viewers scroll past bad hooks
The first 3 seconds determine whether a viewer watches or scrolls. Most creator briefs say nothing about hook structure.
How we execute it.
Hook Extraction & Testing
Identify the 3–5 strongest hooks within each creator video based on pattern-interrupt quality, emotional resonance, and platform fit. Each hook becomes a distinct short-form clip.
Platform-Native Editing
Edit each clip to platform specifications: TikTok (7–30s), Reels (15–90s), YouTube Shorts (15–60s). Sound-on and sound-off versions. Captions auto-synced. No reused edits across platforms.
Caption & CTA Optimisation
Platform-specific caption templates with first-line hooks, keyword density for discoverability, and CTAs matched to audience intent stage (awareness vs consideration).
Distribution Scheduling
Posting schedule built around platform algorithm windows, audience active hours by timezone, and campaign phase (teaser → live → close). Coordinated across all creator accounts.
Performance Tracking
Views, saves, shares, profile visits, and link clicks tracked per clip per platform. Weekly distribution report with top performers by hook type and format.
Every deliverable, defined.
Content Audit
Review of all creator videos from campaign. Hook identification, timestamp mapping, and editing priority scoring for maximum distribution value.
Short-Form Clip Package
15+ edited clips per creator video — hook variations, different formats, sound-on/off versions — ready for posting across all three platforms.
Platform Caption Set
Full caption set for every clip: TikTok, Reels, and YouTube Shorts versions with platform-specific optimisation and matching CTAs.
Distribution Calendar
Week-by-week posting schedule with platform, account, caption, and timing — ready to execute or hand off to your social team.
Niche Page Distribution
Outreach and coordination with 10–20 niche-adjacent pages (where applicable) for organic amplification without additional creator cost.
Distribution Performance Report
Clip-level analytics: views, saves, shares, profile visits by platform, by creator, by hook type. Insights inform next campaign brief.
What the data says.
| Metric | Our Campaigns | Industry Average | Improvement |
|---|---|---|---|
| Reach Multiplier | 3×–12× per video | 1× (single post, no repurposing) | ↑ 300–1200% |
| Clips Per Creator Video | 15+ platform-native clips | 1–2 repurposed clips | ↑ 7–15× |
| Content Lifespan | 14–21 days (distributed) | 1–3 days (single post) | ↑ 5–10× |
| Hook Retention Rate | 68–74% past 3s | 48–52% (unoptimised) | ↑ 30–40% |
| Cost Per Additional View | $0.001–$0.003 per view | $0.008–$0.015 (paid reach) | ↓ 70–85% |
Services that compound this one.
Audience Acquisition Campaigns
Multiply campaign reach by repurposing creator assets into multiple hooks.
Creator Media Buying
Multiply campaign reach by repurposing creator assets into multiple hooks.
UGC Ad Asset Pipeline
Multiply campaign reach by repurposing creator assets into multiple hooks.
Ready to Add Content Distribution?
30-minute strategy call. We will assess your current setup and model what this service could deliver for your specific category.