Audience Intelligence Reports
Post-campaign analysis: creator-level ROI, audience quality scoring, conversion patterns, and buying signals. Makes the next campaign 38% cheaper on average.
Why most brands get this wrong.
Of client data goes unused
Most brands look at total leads and CPL, but ignore creator-level retention, cohort purchasing behaviors, and demographic breakdowns.
Ad spend wasted on wrong creators
Without post-campaign audit models, brands repeat the same creator sourcing mistakes, buying followers instead of buyers.
First-campaign optimization gap
The typical post-mortem is a slide deck rather than an analytical roadmap to systematically decrease cost per lead on campaign two.
How we execute it.
Data Extraction
Compile all campaign endpoints, combining landing page logs, custom pixels, Klaviyo engagement files, and creator post analytics.
Creator ROI Scoring
Calculate exact return metrics by creator, mapping spend, total lead count, CPL, click-through rates, and downstream purchases.
Cohort Analysis
Segment subscribers by behavior: watch-time cohorts, survey respondents, active welcome flow buyers. Analyze attributes driving high conversions.
Optimization Blueprint
Translate analysis into actionable briefs, identifying top creator categories, best-performing hooks, and optimization recommendations.
Roadmap Handoff
Deliver the intelligence report, walking your team through metrics, and applying target audience profiles directly to campaign two.
Every deliverable, defined.
Creator Performance Matrix
Detailed scorecard scoring each creator partner by spend, reach, click rates, CPL, welcome open rates, and 30-day conversion volume.
Demographic Cohort Analysis
Visual report showing audience age ranges, geographical spreads, mobile operating systems, and survey-based buying intent profiles.
High-Value Conversion Blueprint
Documentation profiling the conversion traits of subscribers with the highest welcome flow engagement and purchase values.
Creative Performance Audit
Audit detailing views, shares, saves, hook drop-off points, and text styling that drove the lowest overall lead cost.
90-Day Campaign 2 Roadmap
Strategic recommendations for campaign two: creator sourcing profiles, target CPL, hook scripts, and ad sequence budgets.
Blended Account Dashboard Sync
Sync campaign intelligence metadata directly to your centralized analytics dashboards for long-term tracking.
What the data says.
| Metric | Our Campaigns | Industry Average | Improvement |
|---|---|---|---|
| Campaign 2 CPL Reduction | −35% to −45% CPL | Flat campaign 2 costs | ↓ 38% avg |
| Creator Sourcing Accuracy | 92% conversion match | 58% matching success | ↑ 58% |
| Creative Watch Time | 11.2 seconds avg | 7.4 seconds campaign 1 | ↑ 51% |
| Downstream Email Open | +30% cohort open | Standard campaign open avg | ↑ 30% |
| Audience CAC compounds | −18% blended CAC | Flat acquisition CAC rates | ↓ 18% |
Services that compound this one.
Audience Acquisition Campaigns
Multiply campaign reach by repurposing creator assets into multiple hooks.
B2B ICP Pipeline Distribution
Multiply campaign reach by repurposing creator assets into multiple hooks.
Performance Dashboards
Multiply campaign reach by repurposing creator assets into multiple hooks.
Ready to Add Intelligence Reports?
30-minute strategy call. We will assess your current setup and model what this service could deliver for your specific category.