Email Activation
Why 80% of Giveaway Leads Never Convert — And the 3 Flows That Fix It
Most brands treat a giveaway as a one-time event. The ones generating consistent revenue treat it as the beginning of a conversion system.
6 min readRead
Resources & Blog
The Acquisition Playbook.
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Frameworks, benchmarks, and honest analysis of what is working in creator-led acquisition. No fluff. No recycled industry takes.
Featured · Giveaway Strategy
The $0.94 CPL Formula: Why Creator Campaigns Beat Paid Social in 2025
The average Meta Lead Ad CPL hit $4.50 in 2025. Our creator campaigns average $0.94–$1.50. This is the exact structure — ICP definition, creator vetting, funnel architecture, and post-campaign activation — that makes that number possible.
Read Article8 min read
$0.94
Lowest-ever campaign CPL achieved
77%
Avg. entry funnel completion rate
11.8%
List-to-buyer conversion (30 days)
3×
Mid-tier creators outperform macro
Creator Marketing
How to Vet Creators for Audience Quality, Not Follower Count
Follower count predicts lead quality less than 30% of the time. Here are the five metrics we use to evaluate every creator before a campaign.
7 min readRead
Retargeting
The Retargeting Playbook for Acquisition Campaigns (Full Setup Guide)
Step-by-step: building the infrastructure that turns campaign audiences into buyers — Meta Pixel, custom audiences, ad sequences, and attribution.
12 min readRead
B2B Acquisition
ICP Filtering: How to Stop Generating Leads Your Sales Team Ignores
61% of B2B leads are considered unqualified by sales. Here's the ICP definition framework we use — and how to filter for behavior, not just title.
9 min readRead
Creator Marketing
Short-Form Content Benchmarks 2025: What's Actually Performing
Data from 400+ short-form clips: which hook types drive highest retention, which platform lengths work best by category, and our distribution workflow.
10 min readRead
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